Nikki Beach Hotels and Resorts is a worldwide premier luxury brand synonymous with jet set travel, leisure and entertainment. Founded in 1996 by Jack Penrod, Nikki Beach South Beach established a new standard for unique and exciting Beach Club experience.

Nikki Beach has expanded over the years with venues in St Tropez, St Barths, Cabo San Lucas, New York City, Marbella and many other high profile destinations.

In 2006 Nikki Beach developed the Hotels & Resort concept to offer a unique hospitality experience for our worldwide customers.

Nikki Beach Hotel and Resorts operates five star luxury hotels and resorts with Ultra VIP Service for all guests. Our hotels and resorts offer the theatrical entertainment Nikki Beach Style, interactive events that are heavily influenced by Art, Music, Fashion, & Film that has been the hallmark of the brand since the 90s.

All Nikki Beach Hotels and Resorts offer an exclusive range of 5 star amenities and services including personalized in room check-in and check-out, private butler service, 24 hour concierge service, exclusive beach club and pool experience, VIP Ultra Lounge, personalized in room music selection, 24 hour maid service and a pillow menu for our guests ultra comfort.